You purchase the module once, with no domain restrictions
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The module is not permanently assigned to a single domain, allowing you to use it flexibly across your Magento installations
Free installation and updates via Composer
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After purchasing the module, you will receive an access token required for installation via Composer. We assist with the installation of the module and provide updates in a convenient and secure manner
Affiliate Program
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Recommend our Magento modules and earn a commission on purchases made by customers through your affiliate link. Affiliate Program
Technical support for Magento
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You’ll receive support from a team that knows Magento and understands the needs of online stores built on this platform.
Clear guidelines for licensing Magento modules
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Po zakupie modułu otrzymujesz token dostępowy wymagany do instalacji przez Composer. Dzięki temu możesz bezpiecznie instalować moduł oraz korzystać z aktualizacji udostępnianych dla zakupionej licencji.
Magento Module Code Security
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We develop our modules with Magento security in mind, and we secure hosting environments in accordance with best practices for online stores
The Kowal ExtendedConversions module is an ideal solution for Magento 2 store owners who want to monitor conversions in Google Ads more effectively. With the module, you can automatically send transaction, customer, and ordered product data, increasing reporting accuracy and optimizing advertising campaigns.
Key module features:
Automatic generation of the dataLayer.push code on the success page in Magento 2.
Tracking order details:
Transaction ID
Total order value
Currency
Product details (SKU, name, quantity, price)
Hashing customer data (email, phone number) in accordance with GDPR and Google Ads guidelines.
Easy configuration in the Magento admin panel:
Enabling/disabling the module
Defining the success page URL (default: /checkout/onepage/success/).
Full compatibility with Magento 2.4.0 and later versions.
Benefits:
With the Kowal ExtendedConversions module, you can:
Increase reporting accuracy in Google Ads.
Better optimize advertising campaigns with precise conversion data.
Increase sales and improve return on investment (ROI).
Technical requirements:
Magento 2.4.0 or higher.
Active Google Ads account.
Why choose this module?
The module was created with easy integration and compliance with SEO best practices and customer data protection in mind. Track conversions in line with Google guidelines and improve your marketing activities.
Discover key Magento 2 modules compatible with the KOWAL Magento 2 template that enhance store functionality, optimize the shopping process, and improve conversions. Learn how extensions affect UX, SEO, and the effectiveness of marketing campaigns. Find out how to unlock the full potential of your online store!
February 7, 2025
Questions and Answers
Question
Does the ExtendedConversions module for Google Ads work with every version of Magento 2?
Answer
Yes — the module is compatible with Magento 2.4.x and can be easily implemented in most versions of this platform. If you have any doubts, it is worth checking the version in the documentation or contacting support.
Question
What exactly does this module do?
Answer
The module allows you to send enhanced conversion data to Google Ads, such as the order value, customer data (e.g., email in encrypted form), payment status, or order number, which improves the effectiveness of advertising campaigns.
Question
Do I need to manually add the conversion tracking script to Magento pages?
Answer
No — the module automatically injects the appropriate tracking code and integrates with the order system, so you do not need to edit templates or paste code manually.
Question
Does the module overwrite Magento or theme files?
Answer
No — the module is compatible with the Magento 2 architecture and works as a plugin, without interfering with the system core or templates. It can be updated and uninstalled without risk.
Question
What data is sent as part of enhanced conversions?
Answer
Depending on the configuration: transaction value, order ID, currency, customer data (e.g., email, if the user has given consent), payment status, and other data used by Google to better match campaigns.
Question
Are any additional accounts or tools needed for the module to work?
Answer
Yes — an active Google Ads account and proper conversion configuration in Google Ads or Google Tag Manager are required. The module is an integration tool and does not replace the configuration on the Google side.
Question
Does the module affect the store's performance?
Answer
Slightly — like any analytics script, it adds additional requests, but its design is optimized for performance. It is recommended to run tests after installation and enable full Magento cache.
Question
Can you choose which conversions will be sent?
Answer
Yes — the module allows data filtering, e.g. only for paid orders or above a specified value. The user can define the rules for sending data to Google.
Question
Is the module GDPR-compliant?
Answer
Yes — the module enables data to be sent securely and in accordance with Google’s requirements. However, compliance with regulations depends on the store owner — user consent for tracking must be obtained.
Question
What results will I see after implementing the module?
Answer
In the Google Ads panel, you will notice more precise conversion data, which will allow you to optimize your advertising campaigns more effectively—for example, reduce the cost per conversion and increase its value.
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