Kowal ExtendedConversions - Extended Google Ads Conversions for Magento 2

The Kowal ExtendedConversions module is the perfect solution for Magento 2 store owners who want to more effectively monitor conversions in Google Ads. With this module, you can automatically send transaction, customer, and ordered product data, which increases reporting accuracy and optimizes advertising campaigns.

Main features of the module:

• Automatic generation of dataLayer.push code on the success page in Magento 2.
• Tracking order details:
  • Transaction ID
  • Total order value
  • Currency
  • Product details (SKU, name, quantity, price)
• Hashing customer data (email, phone number) in accordance with GDPR and Google Ads guidelines.
• Easy configuration in the Magento admin panel:
• Enabling/disabling the module
• Defining the URL of the success page (default: /checkout/onepage/success/).
• Full compatibility with Magento 2.4.0 and newer versions.

Benefits:

With the Kowal ExtendedConversions module, you can:

• Increase reporting accuracy in Google Ads.
• Better optimize advertising campaigns with precise conversion data.
• Increase sales and improve return on investment (ROI).

Technical requirements:

• Magento 2.4.0 or higher.
• An active Google Ads account.

Why choose this module?

The module has been created with ease of integration and compliance with best SEO practices and customer data protection in mind. Track conversions according to Google guidelines and streamline your marketing efforts.